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创始人故事汇总栏
Business Lessons Learned from Sum 酒吧's Success
凯尔(Neoh, Sum 酒吧的创始人, a unique Dim Sum restaurant and bar in Greenville, 南卡罗来纳, shares her entrepreneurial journey and the lessons learned from establishing a culturally rich dining experience.
帕蒂·罗斯
Paid, Earned and Owned 媒体-Three Essential Elements to 市场营销 Success- July 10th

 

Your marketing plan is not just building a website and doing a few 社交媒体 posts. Most businesses can benefit from a multi disciplined approach that includes website, 搜索引擎优化, 社交媒体, 电子邮件营销, 公关和网络广告. This webinar will show you how these elements (What we call "Push, Pull and Amplify") work together to guide your business on a road to marketing success.

我们将讨论:

-为什么 a properly built website is important for optimal search engine rankings
什么是搜索引擎优化. How to organically improve search engine rankings.
-谷歌广告vs Facebook广告. 为什么

网络
The Power of 连接ions: Leveraging 网络 for Your Small Business - Aug 7th

“在快节奏中, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "

"The Power of 连接ions"" offers you a roadmap to master this art, essential for thriving across industries and sectors.


你将学到什么:
* 网络 Essentials: Grasp the core of networking. Discover why it's critical for business growth and learn effective techniques for initiating conversations in various settings.
* Brand Building Mastery: Your brand is your story. Learn to weave your personal and business brand seamlessly into interactions, making

帕蒂·罗斯
Defining Your Audience: The Power of Buyer Personas - June 5th

什么是买家角色? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

市场营销 to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, 以及如何生成

由SBA标志供电
10 Steps to Start your Business

Starting a business involves planning, making key financial decisions, and completing a series of legal activities. Read on to learn about each step.

1. 进行市场调查

Market research will tell you if there’s an opportunity to turn your idea into a successful business. It’s a way to gather information about potential customers and businesses already operating in your area. Use that information to find a competitive advantage for your business.

Learn more about conducting market research

 

2. 撰写商业计划

Your business plan is the foundation of your

2人会面
How to make the most of your mentoring experience

A mentoring session is a confidential, personalized conversation with a business expert to answer a question or to solve a problem that you’re facing.

To make the most of your mentoring experience, we recommend being prepared with a business question or challenge that you can work on with your mentor. 如果你正在创业, we recommend being prepared with a business idea before you request a mentor. If you’re not sure what type of business you want to start, consider using our Startup Roadmap to help you define your business idea. If you already own a business, come to your meeting


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Funded, in part, through a Cooperative Agreement with the U.S. 小企业管理局. 所有的意见, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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